1.1 What is the SEO
Search Engine Optimization, commonly known as SEO, is the craft of fine-tuning your video or any content type to ensure it ranks high in search results. SEO encompasses a variety of techniques and methodologies aimed at boosting your content’s attractiveness to search engines like Google, or in this scenario, YouTube.
The significance of SEO is underscored by the fact that most individuals seldom venture beyond the initial few search results when seeking videos to view. Consequently, if your video secures a spot at the top of the list, the chances of users discovering it and investing their time in viewing it rise substantially.
The fundamental tenets of SEO encompass the selection of appropriate keywords that are frequently employed by individuals when searching for videos on your subject, crafting an enticing title and description that incorporate these keywords, and ensuring that your content is of superior quality and pertinent to your audience.
Keywords refer to the words or phrases that individuals type into the search bar when seeking videos. Your goal is to pinpoint the keywords that your potential audience uses most often and weave them into your video’s title, description, and tags.
The title and description of your video have a dual function – they not only provide viewers with information about the video’s content but also assist YouTube’s algorithm in understanding the video’s topic. They should be engaging and informative, incorporating the keywords you’ve identified.
Regarding relevance, to thrive on YouTube, your video must not only engage viewers but also match their search intent.