Snapdeal is tightening its belt, and it’s paying off—sort of. Despite barely nudging its revenue upward in FY24, the e-commerce player slashed its net losses by a whopping 43%, bringing them down to ₹160.4 crore from the previous year’s ₹282.2 crore. Also an 88% reduction in Ebitda losses, which now stand at just ₹16 crore compared to ₹144 crore in FY23. Total outgoings shrank by 21% to ₹540.8 crore, thanks to halved employee costs (₹158.4 crore) and a scaled-back advertising spend, which dropped 24% to ₹70.4 crore. After a failed merger with Flipkart, it ditched pricey categories like electronics and appliances to concentrate on affordable items like fashion, home goods, and beauty products—most of which are priced below ₹1,000. The company also trimmed some fat elsewhere, cashing out stakes in Unicommerce and made ₹33 crore from a secondary sale of 3.4% last year and another ₹81 crore by offloading 9.2% through an IPO offer-for-sale route.