Shares of Nazara Technologies surged 4% in intraday trading today, reaching ₹938, as the gaming and sports media giant announced an exciting new venture. After hitting a day’s low earlier, the stock rebounded sharply, gaining 6% from its bottom. The reason is that regulatory filing revealed that Nazara’s subsidiary, Fusebox Games, is teaming up with Banijay Rights to launch the first-ever Bigg Boss Interactive Fiction Game. In parallel, Fusebox Games is also developing a Big Brother Interactive Fiction Game, capitalizing on the global appeal of the Big Brother format. Nazara Technologies, which has diversified operations spanning eSports, early learning, and skill-based gaming, has been on a recovery arc. After a challenging period marked by struggles in Ad-Tech, subscriber losses in Kiddopia, and regulatory pressures on Real Money Gaming, the company appears poised for growth. Analysts expect headwinds to ease, projecting a 19.6% top-line CAGR over the next two years. The integration of recent acquisitions like Space & Time and the strategic development of IP partnerships are expected to fuel this growth. Despite a 45% rally in the past nine months, Nazara’s shares remain 44.5% below their October 2021 all-time high of ₹1,678. However, the stock’s recent momentum and its promising ventures—like the Bigg Boss gaming project—signal a potential turnaround for the company, rekindling investor confidence in its long-term prospects.