India’s smartphone market is projected to exceed $50 billion (approximately ₹4,28,900 crore) in 2025, driven by the rising demand for premium devices, according to a report by Counterpoint Technology Market Research. This marks a significant leap from the $37.9 billion (₹3.25 lakh crore) market size recorded in 2021. Apple India reported a total income of ₹67,121.6 crore for FY24, while Samsung’s mobile division posted ₹71,157.6 crore in revenue during the same period. For the first time, the average retail selling price of smartphones in India is expected to surpass $300 (around ₹25,700) in 2025. Apple’s Pro models are anticipated to remain in high demand, supported by local manufacturing and strategic price adjustments across its iPhone range. Meanwhile, Samsung continues to gain momentum with its value-driven approach, especially within the flagship S series. Chinese brands like Vivo, Oppo, and OnePlus are also tapping into the affordable premium segment, offering advanced features like enhanced camera systems within the ₹30,000–₹45,000 range. The premium segment, defined as devices priced above ₹30,000, is predicted to account for over 20% of the market share by 2025.