Eicher Motors Hits High Gear with December Sales Surge

Shares of the Royal Enfield (owned by Eicher Motors) maker roared ahead by 9% on Thursday, climbing to ₹5,325.75 on the BSE, all thanks to stellar December sales numbers. The company reported a 25% year-on-year surge in Royal Enfield sales, moving 79,466 units. During year sales volumes have grown 6%, reaching 7,27,077 units compared to 685059 units over the same period last year. Royal Enfield launched its first fully-owned assembly plant outside India in Bangkok this quarter, adding to its network of facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal. On the home turf, its pre-owned bike business, REOWN, has expanded to 236 cities, opening more doors for riders to embrace the brand. Trendlyne data pegs the stock’s average target price at ₹4,869, which suggests a 7% downside from the current lofty levels. By the end of Thursday, the stock closed at ₹5,307.90, up 8.65% on the day. With momentum like this, Royal Enfield seems to be firing on all cylinders, both on and off the road.

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